From Corn Snacks to Konjac Brown Rice Rolls, Bringing Familiar Flavors to Every Generation

In Taiwan’s snack market, Pei Tien has long been a familiar brand across generations. From classic corn snacks and Energy 99 bars to newer products like konjac brown rice rolls and protein sticks, the brand continues expanding its diverse grain-based snack lineup for both local and overseas markets.

Founded in 2004, Pei Tien is one of Taiwan’s leading grain puff snack brands, specializing in convenient and innovative grain-based foods. By combining natural grain ingredients with Taiwan’s food processing expertise, the company creates snacks that balance flavor, texture, and convenience.

Its signature corn snack series, available in flavors such as Corn Chowder and Seaweed, remains a popular choice among consumers for its crispy texture and rich seasoning. Meanwhile, the “99+ ENERGY PROTEIN STICK” series introduces flavors like Black Sesame, Egg Yolk, and Avocado, bringing new variety to grain snacks.

Pei Tien’s Konjac Brown Rice Roll series blends konjac and brown rice to create a texture different from traditional rice crackers, paired with familiar Asian flavors such as Egg Yolk and Seaweed. The brand also incorporates playful collaborations and character-themed packaging, including Crayon Shin-chan snack series products, adding fun and stronger market recognition to its products.

In flavor development, Pei Tien focuses on tastes familiar to Asian consumers, including Corn Chowder, Seaweed, Egg Yolk, Truffle, and Chicken flavors, while also adding ingredients such as nuts, chickpeas, and grains for more variety and texture.

As Asian snack culture continues attracting international attention, Taiwanese-style rice snacks, grain bars, and innovative puff snacks are becoming increasingly important in global retail and Asian food markets. Through its diverse product portfolio and stable manufacturing capabilities, Pei Tien continues introducing Taiwan’s snack culture to consumers worldwide.